Damn, I just got destroyed. There are three reasons why digital marketing destroys traditional marketing. Now remember back in the old days when I was doing traditional marketing. Now for some of the young guys watching this, you have no clue what I’m talking about. I’m talking about good old newspaper. Yes, we were running display ads. And also I’m talking about like broadcast fax. No email, fax machine, but that’s how we used to do advertising and marketing before digital, before internet comes along.
I think a lot of us take it for granted compared to what we have today compared to back then. Let me share with you the three reasons or what I call the three T’s why digital marketing is far superior than traditional marketing. First one is targeting. Now imagine traditional marketing let’s say you’re driving on the highway, you see these huge massive billboard right advertising certain things you see those in Vegas. They still have those which is fine but it’s more like brand awareness. But that’s traditional advertising a billboard you can’t really target who is going to see that billboard.
You just write there, if someone sees it good, if someone doesn’t see it you don’t really know but with digital marketing, with online you can precisely target exactly who do you want seeing your offer, seeing your website, seeing your business or seeing your bundle. You can choose example with Google AdWords, you can target the keywords that they’re searching, you know the buyer intent and you can put your message right in front of there. So that when they search the keyword they will find you or with Facebook you can also their precisely target exactly who you want, what are the interest, what’s that, that profile that you are targeting so you could target very precisely, exactly who do you want for your customers or for your offer that you cannot do with traditional marketing.
[Ringkasan dalam bahasa Indonesia diberikan di akhir transkrip ini] Continue reading “3 Reasons Digital Marketing Destroys Traditional Marketing”