Video marketing has become the go-to way to build a business online, generate leads and ultimately get more customers. In today’s video, I’m gonna go through four different types of ways to use video to acquire either customers for your agency or to use these tactics to acquire customers and leads for your clients for your marketing agency. My name is Jordan Steen aka serial entrepreneur and at this channel we talk all about social media marketing, digital marketing, personal branding really, just running marketing campaigns online and building a business online.
When it comes to using video content you really have to think about the sales funnel principle which if you understand sales funnels you know at the top of funnel you have the awareness stage of your campaign where people don’t really know about your trap or your business or your products or services yet right. So that’s considered cold traffic. Then you have the middle of the funnel which is considered the consideration stage where these people are aware of your business. They know what you do and what you’re trying to promote and they’re looking more into your products or services and you know that based on the fact that they’ve either visited web pages specifically that you know are higher conversion pages or they’ve visited specific social channels where you release a ton of content. Continue reading “4 Video Marketing Ideas For Your Marketing Agency and Clients”