So you want to know how to set up the perfect social media marketing strategy for 2019? Well, there are five things that you need to know to be successful and if you watch this entire video you’re gonna learn every single thing that you need to know to have a successful program this year. Hi I’m John Lincoln with Ignite Visibility and let’s dive into it.
So the first thing that you need to know when it comes to social media marketing is you need to have a community building strategy .If you’re on Instagram, Facebook, Youtube, Linkedin, Pinterest you name it, you need to create a strategy so that you’re always growing the size of your community. And there’s a lot of different ways you can do that you can do that by having ongoing contests by having great content by interacting with the people that are the most important to your business so that they’re aware of you and so that they want to engage with your content. And a great way to do that is to go out and find all your closest competitors, find all the people who are following them and interacting with their content and then set up a strategy. That way you can also interact with them at the same time, so make sure that you plot a specific community building strategy for every single channel item.
Number two social media marketing is all about advertising. Three or four years ago these websites did not have any type of advertising abilities, but now there’s tons of advertising abilities on LinkedIn. You can do promoted posts, you can do sponsored in mails, you can do remarketing on Facebook, you can create look-alike audiences, you can build audiences off of remarketing, you can set custom and create custom new audiences. Every single one of these platforms there’s ways that you can do advertising in this advertising. And there’s really a cut a lot of different ways to think about it. One is you can use it for community building and so you should have a strategy around that. Another way is just performance-based marketing so every single click turns into you know a conversion rate and then a conversion. So setting up each social site as an actual business model where they’re driving traffic and conversions to you also using social media marketing, so that you can promote the campaigns that you’re doing the creative campaigns and you can get.
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