Why You Should Be Using Video In 2019 (Video Marketing Trends)

With 2019, we’re gonna be talking about in this video exactly the key reasons as to why you should be using video within your company. We’re gonna be talking about the trends, and new video marketing statistics that have just been released and we’re gonna exactly demonstrate the power of video and why you guys should be using it.

Over the last couple of years, video marketing has been trending and on the rise dramatically. If you look back at 2001, I think it was, the early 2000s, the average attention span of an internet user used to be between 2 to 5 minutes. Fast forward to now where we are today, the average attention span of an internet user is only 8 seconds. That’s one second less than a goldfish. With the rise of social media, with Facebook, Instagram, Whatsapp, all these distractions that we have in the world, people’s attention spans are ridiculously crazy, which means you need to grab their attention and you need to grab their attention very fast. How can we do this? Continue reading “Why You Should Be Using Video In 2019 (Video Marketing Trends)”

Video Robot: Aplikasi Pembuat Video Berbasis Awan (Cloud-based)

Anda mencari aplikasi pembuat video (video creator) yang hasilnya berkualitas, mampu menarik perhatian dan memiliki konversi tinggi? Barangkali aplikasi Video Robot cocok untuk Anda pertimbangkan.

Anda tentu menyadari bahwa Video Marketing memiliki kekuatan dahsyat saat ini. Menurut Tubular Insights, trafik internet dalam bentuk video akan mencapai 79% menjelang tahun 2020. Marketing Sherpa menyebut keberadaan sebuah video di situs Anda akan meningkatkan trafik organik sebesar 157%.

Sedangkan Brightcove mengatakan video sosial menghasilkan share lebih tinggi 1200% dibandingkan gabungan teks dan image. Vidyard melaporkan, pengguna video menjumpai click through rate lebih tinggi 27% dan konversi web meningkat 35%. Konsumen menonton video Youtube sebanyak 4 juta jam per bulan. Sedangkan 8 juta video ditonton orang di Facebook per hari. Continue reading “Video Robot: Aplikasi Pembuat Video Berbasis Awan (Cloud-based)”

5G Technology Explained and Its Impact on Internet Marketing

With the upcoming of 5G technology, we will see great impact, not only on the ease of our communication, but also on digital or internet marketing that is using more and more video content. Greater bandwidth and much less latency will certainly be main points in supporting much better experience of video viewing for all of us. In order to gain a deeper understanding of how 5G technology works, we present the above video to watch with its transcript in the following section.

The following is the transcript of the video:

Every new generation of wireless networks delivers faster speeds ad more functionality to our smartphones. 1G brought us the very first cell phones. 2G let us text for the first time. 3G brought us online. And 4G delivered the speeds that we enjoy today. But as more users come online, 4G networks have just about reached the limit of what they’re capable of at a time when users want even more data for their smart phones and devices.

Now we’re headed toward 5G the next generation of wireless. It will be able to handle a thousand times more traffic than today’s networks and it’ll be up to 10 times faster than 4G LTE. Just imagine downloading an HD movie in under a second and then let your imagination run wild. 5G will be the foundation for virtual reality, autonomous driving the Internet of Things and stuff we can’t even yet imagine. But what exactly is a 5G network. The truth is experts can’t tell us what 5G actually is because they don’t even know yet. But right now there are 5 brand new technologies emerging as a foundation of 5G: millimeter waves, small cells, massive MIMO, beam forming and full duplex.

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3 Reasons Digital Marketing Destroys Traditional Marketing

Damn, I just got destroyed. There are three reasons why digital marketing destroys traditional marketing. Now remember back in the old days when I was doing traditional marketing. Now for some of the young guys watching this, you have no clue what I’m talking about. I’m talking about good old newspaper. Yes, we were running display ads. And also I’m talking about like broadcast fax. No email, fax machine, but that’s how we used to do advertising and marketing before digital, before internet comes along.

I think a lot of us take it for granted compared to what we have today compared to back then. Let me share with you the three reasons or what I call the three T’s why digital marketing is far superior than traditional marketing. First one is targeting. Now imagine traditional marketing let’s say you’re driving on the highway, you see these huge massive billboard right advertising certain things you see those in Vegas. They still have those which is fine but it’s more like brand awareness. But that’s traditional advertising a billboard you can’t really target who is going to see that billboard.

You just write there, if someone sees it good, if someone doesn’t see it you don’t really know but with digital marketing, with online you can precisely target exactly who do you want seeing your offer, seeing your website, seeing your business or seeing your bundle. You can choose example with Google AdWords, you can target the keywords that they’re searching, you know the buyer intent and you can put your message right in front of there. So that when they search the keyword they will find you or with Facebook you can also their precisely target exactly who you want, what are the interest, what’s that, that profile that you are targeting so you could target very precisely, exactly who do you want for your customers or for your offer that you cannot do with traditional marketing.

[Ringkasan dalam bahasa Indonesia diberikan di akhir transkrip ini] Continue reading “3 Reasons Digital Marketing Destroys Traditional Marketing”