In this video, you will get 12 tips on how you can hit the Instagram Explore Page and grow thousands of followers per day. What’s up, this is Simon from influentgram.com. This YouTube channel is all about how to grow Instagram accounts and how to generate an online income using Instagram. So me and my team at influentgram.com manage a lot of accounts. So I’ve seen many posts that hit the explore page and resulted in thousands of new followers. So now, I want to share with you guys what really gets posts on the Instagram explore page.
Well, actually there’s no such thing as the explore page. The explore page is customized to every user based on the people the user follows and the content the user engages with. So the key to grow fast on the explore page is to be on the explore page of as many users as possible. But how do you do this? In the next couple of minutes I’ll give you 12 tips to significantly increase your chances of hitting the explore page and going viral on Instagram.
Let’s start with tip number one, stick to your niche. Maybe you’ve already noticed that the content that you see on your Explore page is similar to the content that you regularly engage with or is somewhat related to the people who you follow. Instagram knows what content people like to see and their algorithm tries to show them as much of it as possible to keep them on the platform. For example, people who are into travel will see a lot of travel content on their explore page. In order for Instagram’s algorithm to know whose explore page to put your post on, it needs to know what niche your posts are related to. You can help Instagram to do that by always stick to the same niche. So when you have a killer post, Instagram will know exactly who to show it to. Another reason why you should stick to the same niche is that you need consistent engagement from your followers to keep growing. When you post something about travel one day in the next day about cars, you won’t be able to get a good amount of engagement from your followers.
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Tip number two, only post good quality content. Now this seems like a no-brainer, but I still see many people wanting to grow but still try to get away with low-quality content. You can do everything right and use all the tricks in the book, if your content sucks you’re not going to reach the explore page and you will not grow Instagram. So don’t think you can outsmart the Instagram algorithm and get away with low-quality content. If you stop posting good content, the algorithm will notice and limit your reach significantly. So keep Instagram’s trust by only posting good content. “But what’s good content?”, you ask. I’ll give you an answer in the next tip.
Tip number three, do what works in your niche. Don’t try to reinvent the wheel. I’m sure that you know some good and quickly growing accounts in your niche. So go through their profile and see what content gets the most engagement. That’s what users like to see and therefore that’s what will get you engagement and lets your account grow. For influencers, I always recommend to create their own content, whether themselves are the main subject of their posts. For brands, however, it might be difficult and very expensive to consistently create high-quality content. Well, what you can do is repost the best content of other accounts in your niche. It’s kind of an unwritten rule on Instagram that you can repost as long as you give the owner credit by tagging them
Tip number four, go for real engagement. Like I’ve already mentioned, engagement is very important. Instagram never shows a new post to all of your followers in the beginning. They want to test it first with a small amount of users. This first group that sees your post are mainly users who are already following you. How many of these users engage with your post is absolutely critical. If many engage with it, the post will also be shown to more of your own followers. And maybe even to new followers on the explore page and in hashtags. Something interesting that I’ve noticed is that Instagram likes to show posts with a lot of likes and comments only to your own followers. However, when you get a lot of likes comments and a lot of saves, then Instagram will show your post to users who aren’t following you yet, leading to many new followers saves. Therefore all very important. So think about what content users will want to save and create content like that.
Tip number five, trigger emotions. This can be a tough one, especially if you post your own original content, and you’re not just reposting other people’s posts. But as it really does work, I had to include it in this video. Posting emotional content can really increase the chances of hitting the explore page and going viral.
Tip number six, make users spend time with your posts. I’ve already mentioned that Instagram rates your post by how much engagement it gets and determines based on that how much reach it will give that post. But it’s not only the likes, comments, saves and shares that count. Instagram also tracks other smaller things, like how long users look at a single post or if they zoom in a couple of times. So posting for example confusing images or videos that you have to watch a couple of times to figure out can really help you getting on an explore page. I also recommend using gallery posts where users can swipe left to see more pics or videos. It makes users spend more time with your post.
Tip number seven, use relevant hashtags. You’ve probably already heard this before that you should use relevant hashtags. Well, it’s true and it makes sense. People searching for the hashtag #supercar are not going to like a dog photo. So in order to get engagement from hashtags, make sure that they actually are related to your post. Also don’t be afraid of using all 30 hashtags that you have available. The rumor that Instagram penalizes your account for posting too many hashtags is not true. I also recommend to post your hashtags in the first comment section, because it just looks cleaner.
Tip number eight, use popular geo tags. When you take a picture or video at a very popular place, for example the Eiffel Tower in Paris, make sure you use the appropriate geotag. Doing it will just increase your reach giving more users the chance to engage with your post. More engagement means you have a higher chance of reaching the explore page.
Tip number nine, use a call to action. Give people an extra reason to like, comment, tag friends and save your post This again will boost your engagement giving you a higher chance to end up on the explore page.
Tip number ten, use stories to boost your engagement. This is another way to increase the initial engagement on your post. Instagram does not show your new post to all your followers yet, but they might show them that you have a new story. Use that story to let people know that you have just posted and let them know why they need to go check it out and engage with it. Don’t reveal the entire post in your story though, because if you do, your followers don’t have a reason anymore to go to your profile and check out your actual feed post.
Tip number eleven, post when most of your followers are active. If you have a business profile, it’s easy to check when most of your followers are active. If you don’t have a business profile, Google “best times to post on Instagram” and you’ll find many articles telling you when the best times are for each day.
Last but not least, tip number twelve, engage back. The more you grow on Instagram, the more comments and likes you will receive. People love to engage with users who actually engage back with them. So answering comments and returning some likes definitely helps keeping your engagement up. So these are my 12 tips on how to get on the Instagram explore page.
I do have one more bonus tip and that is power likes and engagement groups. You’ve maybe already heard about power likes and engagement groups. Before explaining how to use them, it would make this video too long. So I might make a separate video about that another time. But as they do help to reach the explore page, I had to include them in this video. I have to say though that you can hit the explore page and grow without them If you do all the other steps right. If you continually put out content that users engage with, Instagram will give your content the reach it deserves and your account will grow fast. Personally, I’m not a big fan of engagement groups because you end up sitting on your phone all day to engage with the post of your groups.
I did play around with power likes a lot and what I found is that they do work. But for me they only work with posting viral content. The power likes gave the posts a good initial reach and because it were very engaging posts, they went viral very easily leading to a growth rate of over a thousand followers per day. I’ll leave link to the power like service that I used in the description of my Youtube channel in case you want to try it out for your account. Now if you’re interested to learn more about growing on Instagram, you can download my new ebook that I just finished. It’s completely free and it covers the three steps that you have to take in order to get your first 10k followers on Instagram. So this ebook is especially helpful if you’re just starting out growing you Instagram account. To get it, you can just click on the link in the description, enter your email address and the e-book will be sent to you right away.
Ringkasan video di atas:
12 Tips Mendapatkan Explore Page di Instagram
12 tips itu adalah:
1. Tetap posting konten yang konsisten dengan niche Anda
2. Hanya posting konten yang berkualitas
3. Tiru jenis postingan yang terbukti di niche Anda
4. Lakukan engagement yang benar
5. Bangkitkan emosi/perasaan pada postingan Anda
6. Buat pengguna Instagram bersedia meluangkan waktu dengan postingan Anda
7. Gunakan hashtag yang relevan dengan niche Anda
8. Gunakan geo tag
9. Gunakan Call to Action
10.Gunakan Instagram Story untuk meningkatkan engagement
11.Postinglah konten Anda saat sebagian besar follower Anda aktif
12.Berikan engagement balik bagi follower Anda
Bonus tips: Gunakan power like dan engagement group
As found on Youtube